Loading
Get our free monthly newsletter
The latest news, case studies, events & opportunities across the creative industries.
Thank you! You are now subscribed to our newsletter.
Oops! Something went wrong while submitting the form.

By clicking the Join Now button, you agree to our Terms of Service and Privacy Policy.

Cookies Preferences
Close Cookie Preference Manager
Cookie Settings
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage and assist in our marketing efforts. More info
Strictly Necessary (Always Active)
Cookies required to enable basic website functionality.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Advertising

Advertising Case: easyJet

updated
February 22, 2021
Published on:
November 18, 2015
January 5, 2021

Advertising case: easyjet

Advertising Case: easyJet
Above: Sample creative from the campaign by VCCP and OMD for easjJet, the low-cost airline.

Low cost airline easyJet worked with the UK agencies VCCP and OMD to created its first, highly successful international branding campaign.

The 'Europe by easyJet' idea the celebrated spontaneity, joy and human connections facilitated by the airline in a series of aspirational images. In a departure from the brand's history, the campaign targeted business travellers as well as leisure fliers and used TV advertising. The campaign ran in several European markets during 2012 and 2013.

Following the campaign, research showed that perceptions of the brand had improved. The airline also reported increased passenger numbers and seat revenues.

This case, which was awarded a silver in the 2014 IPA Effectiveness awards, is available to read in full from the IPA's website.

Get our free monthly newsletter

The latest news, case studies, events & opportunities across the Creative Industries sector.

Thank you! You are now subscribed to our newsletter.
Oops! Something went wrong while submitting the form.

By clicking the Join Now button, you agree to our Terms of Service and Privacy Policy.