CIM OUTLINES CHALLENGES TO MARKETERS

The Chartered Institute of Marketing (CIM) has identified the impact on marketing of current factors such as the impending Brexit negotiations, new data regulations and consumers' wariness about brands' ethical policies and behaviour

The CIM commissioned this report to uncover the key challenges and opportunities marketers are facing in 2017, and why marketers need to start a new dialogue with the wider organisation, including leading change and communicating what the business needs to do, in order to flourish in a mid- and post-Brexit economy.

Download the report here.