Facts and Figures

Facts and Figures

The UK advertising economy is one of the most sophisticated and dynamic in the world. This page includes links to relevant reports and statistics on the sector.

Advertising - Headline statistics Advertising - Headline statistics

Key official data on the UK advertising & marketing sector.

Global creative advertising rankings Global creative advertising rankings

The UK advertising industry ranked second worldwide for the number of creative awards won in 2015, according to the Gunn Report. Read more on this annual global ranking.

Digital advertising Digital advertising

 

The UK has one of the highest percentages of adspend invested in digital media. Read on for the full rankings.

 

 

 

Advertising percentage of GDP ADVERTISING AS A PERCENTAGE OF GDP

 

The UK is the most important market in the world for advertising as a percentage of GDP.

How advertising fuels the economy How advertising fuels the economy

Advertising adds at least £100bn to UK GDP by raising the level of economic activity and boosting productivity.

UK advertising agencies UK advertising agencies

 

Discover the most successful UK agencies from these league tables.

Publications Publications

 

Books, forecasts and reports from the UK advertising sector.

UK Media Habits UK Media Habits

An overview of UK media consumers' behaviour.

UK advertising qualifications UK advertising qualifications for export

 

UK advertising takes the educational quality of its people seriously. Find out more about the qualifications the industry offers. 

Internet usage Internet usage

 

Internet usage is growing and changing in nature across Great Britain.