The UK was ranked number two in the world according to the 2016 Gunn Report, an annual industry ranking which calculates the number of prestigious creative awards won by campaigns originated in each country. 

2016 Gunn Report Country Rankings*

1. USA

2. UK

3. Australia

*These rankings are based on a points system in which a country is awarded points when an agency from that country wins an award at any of 45 major advertising competitions for a campaign originated in that country.

The USA scored 410 points in the 2016 rankings, followed by the UK (210), and Australia (114), Brazil (107), and Argentina (105).