The UK was ranked number two in the world according to the 2015 Gunn Report, an annual industry ranking which calculates the number of prestigious creative awards won by campaigns originated in each country. 

2015 Gunn Report Country Rankings*

1. USA

2. UK

3. Australia

*These rankings are based on a points system in which a country is awarded points when an agency from that country wins an award at any of 45 major advertising competitions for a campaign originated in that country.

Below are the 2008 v 2013 Gunn Report league tables for advertising creativity for the top 20 countries, showing changes in position between two dates, six years apart.



Top 20 countries in the world for creativity in advertising 2008 v 2013

 Gunn Jpeg Small 2

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