How advertising fuels the economy
In January 2013 the UK's Advertising Association, and Deloitte, the accounting group, published the report, Advertising Pays, on the impact of advertising on the wider UK economy.
Key data points were included in this infographic:
To download the larger pdf version of this infographic please click here.
The main findings of the report were:
Advertising and growth
- Advertising adds at least £100bn to UK GDP by raising the level of economic activity and boosting productivity
- Advertising boosts competition
- Advertising matches buyers and sellers more efficiently
- Advertising accelerates the growth of new businesses and ideas
- Higher levels of advertising spend increase GDP
- On average, £1 of advertising spend generates £6 for the UK economy.
Advertising and the creative industries
The UK advertising industry is central to the UK creative industries. Outside of the public sector, advertising is a main source of revenue for both on and offline media:
- 1/3rd of UK television revenues come from advertising
- 2/3rds of UK newspaper revenues come from advertising
- 90% of UK Google revenues come from advertising
- Advertising employs the services of other creative industries; from music, fashion, film production and special effects, to animation, games and photography, and provides steady income for some of the UK's most talented artists.
Advertising and employment
- 550,000 UK jobs depend on advertising - 268,000 in advertising agencies and client companies, 83,000 in support services to advertising and 200,000 across the wider economy.
Advertising and export
- Thanks to its international reputation, UK advertising helps to export over £2bn in advertising services each year. In addition, successful advertising enables UK brands to enjoy strong international recognition, enabling the UK to export a much wider range of goods and services.
- The UK’s Advertising Standards (ASA) model is the global gold standard for self-regulation.
You can download the report from here.