INTERNET USAGE

 

The charts below feature data from IPA Touchpoints 5, the latest release from the consumer-centric, multimedia database from the Institute of Practitioners in Advertising (IPA). They illustrate the high percentage of people in Great Britain using the internet for everyday activities and the extent to which this usage has grown in recent years.

 

Average Hours spent on online activities per day (GB)

Daily internet behaviour in Britain

Note: data is for Great Britain only, and does not include Northern Ireland.

Source: IPA TouchPoints

Download PDF version

 

Changing Internet Behaviour in Great Britain

Changing internet behaviour

Note: data is for Great Britain only, and does not include Northern Ireland.

Source: IPA TouchPoints

Download PDF version.