UK Agencies

Every year Campaign magazine publishes league tables of UK agencies, ranked by the size of their client billings, using data compiled by Nielsen. The 2016 figures below are extracts republished with the kind permission of the publisher. You can find the full tables here.

 

Top 10 Agencies

Rank 2016 Rank 2015 Change in rank Agency Billings '16 (£m) Billings '15 (£m) YoY Change (%)
1 1   Abbott Mead Vickers BBDO 516.27 533.46 -3.2
2 2   McCann Erickson 390.12 357.32  9.2
3 3   adam&eveDDB
294.06 310.29 -5.2
4 7 3 Grey London   271.18 217.23 24.8
5 6 1 Bartle Bogle Hegarty 269.60 253.94  6.2
6 7  1  Leo Burnett 236.03 216.09  9.2
7 11 4 Publicis UK 223.65 179.51 24.6
8 5 -3 VCCP 221.12 261.87 -15.6
9 4 -5 WCRS      
215.99 282.11 -23.4 
10 12 2 Saatchi & Saatchi 211.46  175.91 20.2

Published in Campaign, March 2017. Data supplied by Nielsen.

 


Top 10 Regional Agencies

 

Rank 2016 Rank 2015 Change in rank Agency Billings '16(£m) Billings '15(£m) YoY Change (%)
1 4 3 Home
57.64 40.60 42.0
2 1  -1 Wordley 48.14   59.52   -19.1
3 5   2  Driven 41.19 34.48 19.4
4 3 -1 CreativeRace 38.89 40.67 -4.4
5 2 -3 Bray Leino 28.26 44.75 -36.9
6 7  1  Über
24.30 28.14 -13.6
7 11 4 FOTW 21.62 17.31 24.9
8 8   Nigel Endersby 20.80 21.76 -4.4
9 21 12  Martin Tait Redheads 20.12 9.70 107.5
10 9 -1  Public 19.76 21.05 -6.2

Published in Campaign, March 2017. Data supplied by Nielsen.

 


Top 10 Media Agencies

Rank 2016 Rank 2015 Change in rank Agency Billings '16(£m) Billings '15(£m) YoY Change (%)
1 1   MediaCom 1,308.43 1,267.96 3.2
2 2   OMD 988.78 1,032.18 -4.2
3 3   Carat 876.17 934.86 -6.3
4 4   MEC 667.60 737.13 -9.4
5 6 1 Zenith 587.81 561.27 4.7
6 5   Mindshare 566.20 619.95 -8.7
7 8 1 Maxus  434.58 384.97 12.9
8     Starcom 383.50    
9 10   Vizeum UK 357.13 300.05 19.0
10 9   PHD UK 340.24 333.93 1.9

Published in Campaign, March 2017. Data supplied by Nielsen.

 

IPA Agencies

Out of the c.10,000 agencies currently operating in the UK, about 10 per cent are members of the IPA (the Institute of Practitioners in Advertising). It is this 10 per cent that handle the majority (over 85%) of adspend.

IPA members are leaders in their fields of expertise. They also have proven credentials, through the IPA's strict membership criteria and an independent audit, they are financially stable and are committed to professionalism, best practice and the advertising Codes. In addition, they have the confidence and support of their peers, the IPA's Council.

IPA agencies can be searched and filtered according to discipline, experience, clients and creative work on the IPA website.