UK Agencies

Every year Campaign magazine publishes league tables of UK agencies, ranked by the size of their client billings, using data compiled by Nielsen. The 2017 figures below are extracts republished with the kind permission of the publisher. You can find the full tables here.

 

Top 10 Creative Agencies

Rank 2017 Rank 2016 Change in rank Agency Billings '17 (£m) Billings '16 (£m) YoY Change (%)
1 1  - Abbott Mead Vickers BBDO 430.93 520.51 -17.2
2 3 +1 adam&eveDDB  334.18 301.54 10.8
3 2  -1 McCann Erickson 324.26 392.00 -17.3
4 5 +1 Bartle Bogle Hegarty  322.36 272.30 18.4
5 8 +3 VCCP 280.33 227.46  23.3
6 6  - Leo Burnett 242.39 244.41 -0.8
7 4 -3 Grey London   236.40 274.86 -14.0
8 12 +4 Ogilvy & Mather 229.11 170.07 34.7
9 7 -2 WCRS      
221.98 227.69 -2.5
10 9 -1 Publicis UK
201.50 221.53 -9.1

Published in Campaign, April 2018. Data supplied by Nielsen.

 



Top 10 Media Agencies

Rank 2017 Rank 2016 Change in rank Agency Billings '17(£m) Billings '16(£m) YoY Change (%)
1 1  - MediaCom 1,333.10 1,319.82 1.0
2 2  - OMD 773.74 992.99 -22.1
3 3  - Carat 753.06 893.18 -15.7
4 4  - MEC 671.73 682.75 -1.6
5 6 +1 Mindshare 539.30 574.06 -6.1
6 10 +4 PHD UK 524.39 343.68 52.6
7 8 +1 Starcom 468.83 384.48 21.9
8  5 -3 Zenith 453.23 596.46  -24.0
9 7  -2  Maxus  427.47 436.81 -2.1
10 9  -1 Vizeum UK 319.86 362.73 -11.8

Published in Campaign, April 2018. Data supplied by Nielsen.

 

IPA Agencies

Out of the c.10,000 agencies currently operating in the UK, about 10 per cent are members of the IPA (the Institute of Practitioners in Advertising). It is this 10 per cent that handle the majority (over 85%) of ad spend.

IPA members are leaders in their fields of expertise. They also have proven credentials, through the IPA's strict membership criteria and an independent audit, they are financially stable and are committed to professionalism, best practice and the advertising Codes. In addition, they have the confidence and support of their peers, the IPA's Council.

IPA agencies can be searched and filtered according to discipline, experience, clients and creative work on the IPA website.