UK Agencies

Every year Campaign magazine publishes league tables of UK agencies, ranked by the size of their client billings, using data compiled by Nielsen. The 2015 figures below are extracts republished with the kind permission of the publisher. You can find the full tables here.

 

Top 10 Agencies

Rank 2015 Rank 2014 Change in rank Agency Billings '15 (£m) Billings '14 (£m) YoY Change (%)
1 1   Abbott Mead Vickers BBDO 511.43 471.72 8.4
2 2   McCann Erickson 332.73 287.09 15.9
3 3   adam&eveDDB
270.18 251.64 7.4
4 5 1 WCRS 256.70 231.81 10.7
5 6 1 Bartle Bogle Hegarty 240.70 225.01 7
6 7  1  VCCP 226.36 224.21  1
7 8 1 Leo Burnett 215.49 198.52 8.6
8 14  6 Grey London 203.02 147.99 37.2
9 4 -5 Rainey Kelly Campbell Roalfe/Y&R
188.59 233.19 -19.1 
10 15 5 TBWA 178.1  146.70 21.4

Published in Campaign, March 2016. Data supplied by Nielsen.

 


Top 10 Regional Agencies

Rank 2015 Rank 2014 Change in rank Agency Billings '15 (£m) Billings '14 (£m) YoY Change (%)
1 3 Wordley 51.30 38.48 33.3
2 2   Bray Leino 44.48   39.00   14.1
3 4 CreativeRace 37.02 58.08 -36.3 
4 5 1 Driven 33.82 31.09   8.8
5 6 1 Cheetham Bell 32.30 27.43 17.8
6 4 -2  Über
27.99 38.89 -24.1
7 10 3 Home 27.80 18.48  50.4
8 13  5  Nigel Endersby 21.66 15.94  35.9
9 7 -2  Public
21.32 20.60  3.5
10 23  13  FOTW 17.31  5.26  229.1

Published in Campaign, March 2016. Data supplied by Nielsen.

 


Top 10 Media Agencies

Rank 2015 Rank 2014 Change in rank Agency Billings '15(£m) Billings '14(£m) YoY Change (%)
1 1   MediaCom 1,142.95 1,141.60 0.1
2 2   OMD 937.61 874.71 7.2
3 3   Carat 871.78 801.50 8.8
4 5  MEC 648.23 663.42  -2.3  
5 4 -1   Mindshare  576.63 599.10 -3.8 
6 6   ZenithOptimedia 516.39 476.72 8.3
7 8 1 Starcom MediaVestGroup 388.82 307.60  26.4 
8 7 -1  Maxus  373.07 370.51 0.7
9 9   PHD 300.87 281.83  6.8 
10 10   Vizeum 283.29 271.72 4.3

Published in Campaign, March 2016. Data supplied by Nielsen.

 

IPA Agencies

Out of the c.10,000 agencies currently operating in the UK, only around 10 per cent are members of the IPA (the Institute of Practitioners in Advertising). It is this 10 per cent that handle the majority (over 85%) of adspend.

IPA members are leaders in their fields of expertise. They also have proven credentials, through the IPA's strict membership criteria and an independent audit, they are financially stable and are committed to professionalism, best practice and the advertising Codes. In addition, they have the confidence and support of their peers, the IPA's Council.

IPA agencies can be searched and filtered according to discipline, experience, clients and creative work on the IPA website.