UK MARKET OPPORTUNITY

 

Britons are some of the biggest consumers of video games, judged by the number of players per capita of population. 

As a market for spend, the UK games market is ranked as the sixth largest globally, after China, USA, Japan, South Korea and Germany. All the statistics below are taken from a Ukie release and also this Ukie factsheet 

 

  • Market value: UK consumers spent an estimated £5.7bn on video games in 2018, up 10 per cent year on the previous year. This comprised £4bn spent on games software, £1.57bn on games-related hardware and a further £109.6m on wider games-related cultural products such as magazines. Within the software segment, sales of digital and online games software grew fastest, followed by mobile gaming software, with small declines in sales of boxed games.
  • Gamer population: Approximately 32.4m people play video games in the UK. The UK gaming population is split relatively equally by gender with 52 per cent male and 48 per cent female. The biggest segment of players comprises men aged 21 to 35, who make up 18 per cent of all players. 2017 was a record year for games software, with £3.56bn in sales, driven by record results in both Digital and Online sales (£1.6bn, +13.4 per cent) and Mobile Games, which achieved revenues over £1bn for the first time (£1.07, +7.8 per cent. Boxed software grew by 3.4 per cent to £790m.
  • Game hardware sales grew by 10.7 per cent to £1.57bn in 2018. This consisted of £702m of spend on consoles, £445m on PC hardware and £355m on peripherals and accessories.
  • Enterprises: There were an estimated 2,175 active games companies in the UK, as of August 2017. Twenty-three towns or cities in the UK are home to more than 20 games companies. According to a map produced in 2016, the areas with the highest concentration of games companies are London, Manchester, Slough and Heathrow, Guildford and Aldershot, Brighton, Cambridge, Bristol, Sheffield, Birmingham, Liverpool & Nottingham. Almost 70 per of UK games companies were founded since the beginning of 2010.
  • Great talent: According to a study by Olsberg SPI/BFI, the UK games industry provided 47,620 full-time equivalent jobs, with 20,430 in development, publishing and retail roles. Each employee in the game sector was estimated to generate an average of £83,000 in Gross Value Added for the economy, significantly above the national industrial average of £62,100.  The UK is also considered one of the top markets for attracting and retaining tech talent. 

Related: 

Watch this showreel of UK games companies