UK MARKET OPPORTUNITY

The UK is one of the highest consumers of video games in the world, alongside Japan and the US[1]. The UK market is characterised by early adoption of new technologies, as well as professional developers that are agile and innovative enough to turn users into paying customers. Overseas games companies choose the UK as the location for their European Headquarters as it has the market, talent and business connections to ensure that their titles are given the best chance of succeeding across Europe.

  • Market value: The UK games industry is worth £2.9bn (4 per cent year-on-year growth) and accounts for 40.2 per cent of the country’s entertainment industry[2]. It is expected to grow by 23 per cent between 2011 and 2015[3].
  • Gamer population: There are 33.6m active gamers in the UK, 25 per cent of the European total. There are 55m total hours of game play in the UK every single day[4].
  • Studios: The UK is the leading force in video games development in Europe and is home to 23 of the world’s top 100 development studios[5].
  • Social games: Facebook is the most popular website in the UK, with over 33m users. Social games revenue in the UK was worth £250m in 2012.
  • MMO (Massive Multiplayer Online): Along with mobile games, this is the fastest-growing segment of the UK games industry, worth over £400m in 2012[6].
  • Mobile games: the 2012 UK app market was worth £450m and will surpass the half-billion mark in 2013. Over half is spent on games[7].
  • Traditional games: The UK console market is the largest in Europe, bigger than France and Germany combined. It provided revenues of over £250m in 2011[8].
  • Great talent: The UK has the largest development community in Europe, with over 250 development studios and hundreds more small development teams and freelancers[9].
  • Network games: This is projected to grow by 21 per cent per year in the UK between now and 2015[10].
  • E-sports: there has been a rapid growth in people watching others play games with an estimated 30,000 people attending an event, Insomnia, in August, 2014.[11]

[1] Keynote
[2] MCV
[3] Keynote
[4] Newzoo
[5] Develop 100
[6] Newzoo
[7] Research2Guidance
[8] UKIE
[9] UKIE
[10] TIGA
[11] BBC news