great FESTIVAL COMES TO Shanghai

 

British talent and expertise will be showcased at the Great Festival of Creativity in Shanghai in a bid to inspire, stimulate and fascinate business audiences in China and beyond.

The festival, will be based at Shanghai’s Long Museum, West Bund from March 2 - 4, 2015, and highlight UK innovation in sectors such as fashion, luxury retail, health, technology and entertainment. The event will be attended by www.thecreativeindustries.co.uk and reports from the event will be carried on this site.

A unique partnership between the British Government and major private sector organisations, the festival is part of the GREAT Britain campaign which promotes the UK as a world-class destination for trade, tourism, investment and education to generate jobs and growth.

Highlights include:

• A state of the art virtual reality experience from Framestore, creators of the seven-time Oscar-winning film Gravity, and the recently released Paddington. 

• The National Theatre’s life-size puppet horse Joey, from the internationally-acclaimed theatrical production War Horse, will highlight the partnership between the National Theatres of Great Britain and China. 

• Two fully immersive fusions of industrial robotics and virtual reality from UK company, INDE Appshaker

The unique partnership with the private sector will provide a platform for original thinking and the best in British business creativity from festival sponsors including:

HSBC: a dedicated zone to support human ambition and business creativity, featuring Business Surgeries for those looking to take their business further and an ‘Ideas Exchange’ that pairs influential players from the world of business (including Sir Martin Sorrell) to reveal their personal experiences, commercial insights and what creativity means to them and their brands.

Jaguar Land Rover: demonstrating how computer-aided design technology sits alongside traditional clay-modelling skills to fashion the iconic style of its premium vehicle brands

PwC: on how digital technology transforms what organisations do and how they do it, through digital masterclasses and session to test the ‘digital fitness’ of their own organisation.

De Montfort University: bringing its range of courses to life through interactive live footwear and clothes design demonstrations, a virtual walk-through of Medieval London and insight into its revolutionary research in the health sector.

BBC Worldwide: taking visitors behind the UK technology and creativity used to make award-winning wildlife documentaries and showing how UK technology and creativity come together in BBC Earth hit series such as ‘Penguins – Spy in the Huddle’ and ‘Dolphins – Spy in the Pod’.

BFI (British Film Institute): presenting rare and beautiful archive film footage of life in China in the early 20th century.

British Airways and VisitBritain: hosting a ‘best of British’ garden party, inspired by the mix of rich heritage and modern innovation to bring a truly British experience to life.

The festival will also host the first viewing of ‘GREAT Creations’: a unique exhibition bringing the variety of UK creativity to life. Items on display for the first time together include:

• Previously unseen collection of 4 iconic portrait photographs by David Bailey of Her Majesty the Queen
• An anthemic ballad called ‘Home’, sung by Katherine Jenkins and produced in Abbey Road studios
• Paddington Bear ‘Film is GREAT’ model, designed by Stephen Fry
• An interactive model of the No.10 front door, designed and built by installation artist Jason Bruges
• A handcrafted couture dress designed exclusively for GREAT by British designer Nicholas Oakwell
• Unique GREAT Mulberry handbag designed by leading British model Cara Delavigne
• An objet d’art decorative bowl designed and handcrafted by Cleave, Court Jewellers and Medallists
• A bespoke ‘GREAT Britain’ engraved handcrafted watch by Roger W Smith, Independent Watchmaker

For more information vist, the festival website.

ENDS