London festival celebrate UK games firms
Image credit: TT Games, maker of LEGODimensions, is one of the growing games businesses celebrated in Games London.
A full schedule of events to promote the UK's games sector and turn London into the world games capital has been announced by industry leaders with backing from the Mayor of London.
The London Games Festival, which runs across various London venues from March 31st to April 9th, will kickstart the programme which is designed to bring companies such as TT Games (shown above), developer of the internationally successful LEGODimensions games series to the attention of consumers and businesses at home and abroad.
Events include Now Play This, a three-day celebration of games and play at Somerset House, industry summits on virtual reality, games funding, audio, the British Academy Games Awards, and a unique festival fringe of activities.
In the Art of Video Games event on April 4th, British indie game developer The Chinese Room, creators of award-winning games including 'Dear Esther', 'Amnesia: A Machine for Pigs' and their latest hit 'Everybody’s Gone to the Rapture', which has been nominated for 10 BAFTA Games Awards, will explore the studio’s unique creative approach to storytelling, art, audio and music.
Ukie, the association for interactive entertainment companies, has partnered with Film London to develop the Festival as part of a three-year programme with £1.2 million investment from the Mayor of London. The programme aims to deliver:
•An annual London Games Festival to celebrate the industry’s huge cultural and economic contribution
•A new international business-to-business networking event to attract top investment across the UK
•Inbound and outbound trade missions to promote the tax relief and the sector overseas, in conjunction with London’s official promotional company London & Partners
•A range of training and skills initiatives
The plan was announced earlier this year via an in-game press conference featuring Mayor of London Boris Johnson, in one of the biggest video games in the world: Minecraft.
Read more here.
First published January 15th; updated: March 31, 2016.