kids' TV tax credit welcomed
Children's live-action TV in the UK has been boosted by a tax credit launched by the UK Government.
The measure follows similar UK support for animated programmes and could provide an extra £3m for the public purse and encourage investment by established broadcasters and new players such as Netflix. Live-action programmes are largely drama, factual and entertainment, and can include educational and schools programming.
The UK has a record of successful children's programming and hit live-action shows have included Teletubbies and In the night Garden. Tax relief for animation has attracted £52m of spend to the UK in its first year.
John McVay, chief executive of Pact, the association for independent TV and film makers, said: "We have seen how successful a tax break for animation has been and we look forward to the boost it will give to children's live-action TV - it will make a real difference."
By creating a more competitive home market for the genre, the measure could also boost exports of UK TV shows and support employment by UK producers.
Separately, Pact has announced Sara Geater as its new Chair; she starts in the role from January 2015. Geater, a previous CEO of Fremantle Media and executive at the BBC and Film Four, succeeds Debbie Manners in the role.