q2 2016 survey:  Sentiment strong despite brexit

 

 

The UK referendum on EU membership impacted on international views of UK business in the second quarter of 2016, according to the latest UK Creative Industries Tracker Survey.

Although respondents acknowledged the Brexit vote generated headlines in international markets, most said sentiment towards UK creative industries either improved or remained unchanged during Q2. However, respondents thought sentiment to UK creative firms could worsen in the next three months.

The Thomas Heatherwick exhibition in Taiwan (see above) and a Shakespeare anniversary campaign in Russia generated publicity in their markets.

Other Q2 2016 survey findings include:

• 46 per cent of respondents thought UK creative exports into their overseas markets increased in the previous three months
• 70 per cent thought exports from international markets into the UK creative industries improved in the previous three months.

Download report.