UK advertising has a reputation for creativity and effectiveness, attracting brands that want to appeal worldwide.
Arts & Culture
UK culture provides the space for international collaboration and interaction. (Featured: '21 Stones' by Idris Khan OBE, ©Idris Khan, at the British Museum's Islamic Gallery. Image: Trustees of British Museum)
Craft makers contribute to economic growth in sectors such as manufacturing, retail and hospitality, driving innovation in products and processes through their materials knowledge.
Rewind CEO Sol Rogers describes the future of immersive entertainment at Createch 2019.
Design is used strategically in commercially focused businesses to create everything from consumer electronics to corporate identities, interiors to interactive interfaces, and furniture to classic album covers.
UK fashion has a global appeal, whilst supporting almost 900,000 UK jobs and contributing £32bn to the economy. (Image: Vivienne Westwood collection, Shaun James Cox/BFC.)
The UK market for games was valued at £5.7bn in 2018, with its influence extending beyond gamer culture into films, technology, print media, and events. (Image source: BAFTA/Carlo Paloni)
More than 29m attended music events in the UK in 2017. Image: Stormzy, © JM Enternational, Courtesy BRIT Awards Limited/BPI.
UK publishing is a world leader encompassing books, online journals, educational publishing, magazines and news formats.
TV & Film
The UK TV and Film sector is an international success story. (Image credit: Idris Elba, at the Screen Actors Guild Awards. Photo by Jason Merritt/Getty Images for Turner.)