Creative industries toolkit launched in Birmingham
(Above: Infographic from the Creative Industries Toolkit.)
Creative industry leaders have launched a new national resource designed to maximise the transforming power of the fast-growing creative industries in cities and regions across the UK.
The toolkit highlights examples of how creative industries have created economic, social and cultural benefits in different regions, and identifies steps to ensure these benefits are fully realised across the UK.
It was launched by Andy Street, Mayor of the West Midlands Combined Authority, and leading industry figures and thinkers at an event hosted by the Creative Industries Council and the West Midlands Combined Authority at Birmingham City University.
The toolkit argues that every part of the UK has a creative sector with a distinctive structure and personality, and some areas have shown how strategic investments in creative and cultural industries have yielded huge rewards for the local economy and population.
The toolkit points to the contributions of the music scene in Liverpool, television in Manchester, digital media in Brighton, and videogames in Leamington Spa as examples of how creative and cultural industries can shape a place's identity and image as well as boosting its economic growth.
It argues that factors such as increased devolution have grown the potential to "hardwire" creative and cultural industries into "every aspect of local and regional policy-making" with a role for city leaders to bring together industry, education and social agencies.
It examines the potential benefits of the creative and cultural industries under the headings of innovation and growth, jobs and skills, planning and infrastructure, placemaking and promotion, and City leadership.
Speaking at the event, Vice President of Facebook EMEA and Creative Industries Council Chair, Nicola Mendelsohn CBE, discussed the West Midlands’ range of creative institutions and businesses, Birmingham’s place as home to the largest tech and digital cluster outside London, and encouraged other cities and other regions to think about how they can grow their creative sectors too.
Separately, the Mayor also launched a £2.1m West Midlands Co-production Fund for Film & Television, the formation of the West Midlands Screen Bureau and a £50,000 Gov-Tech Competition (see full story).
In addition to the Mayor, keynote speakers at the launch event included Nicola Mendelsohn, Co-Industry Chair of the CIC and vice president, EMEA of Facebook, John Newbigin, Chair of CIC, Regions & Clusters and Chair of Creative England. Panellists included representatives from the Crafts Council, Codemasters, the BBC, and Performances Birmingham.
The toolkit was produced by the Knowledge Transfer Network, with the support of the CIC, Innovate UK, Creative England BOP Consulting.
Published: 8 September, 2017.
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