creative Industries work together on apprentices


Leading figures from the worlds of broadcasting, music, theatre and advertising pledged to work together to further the success of creative industries apprenticeships on the fifth anniversary of Creative Pioneersthe nationwide scheme to identify talent in advertising, digital marketing and media.

The organisations, including the BBC, UK Music and the London Theatre Consortium, want to raise the profile of the UK's fast-growing creative industries relative to other sectors as a source of training, skills and career opportunities for young people.

The issue is being championed at the Creative Industries Council (CIC), the industry and government forum which shapes strategy for the UK creative industries, and which has identified education and skills as one of the five key pillars in its 'Create UK' growth strategy.

The question of how awareness of creative apprenticeships could be increased was discussed during an event of cross-industry presentations and panels, attended by Ed Vaizey, Minister for Culture and the Digital Economy, and Nicola Mendelsohn,VP EMEA Facebook and co-industry chair of the CIC, the Skills Funding Agency and by creative apprentices past and present. 

Mendelsohn said cross-industry collaboration was at the heart of the CIC's work, adding: "The more we can work together, the faster we will grow. I'm convinced of it. And the more opportunities we will be able to offer to young people."

The event, which was held at the headquarters of the Institute of Practitioners in Belgrave Square, central London, also marked the progress of Creative Pioneers, which was launched with the Metro newspaper as its media partner.

Almost 500 young people, mostly school leavers, have had the chance to become creative pioneers in the scheme which has attracted participation from 200 different employers.

Some 80 per cent of Creative Pioneer apprenticeships offered have converted into full-time jobs.