UK on track to create 1M creative jobs 


Creative industries are driving economic growth across the UK, and on track to create one million new creative industries jobs between 2013 and 2030, according to a new analysis.

Research from Nesta, in partnership with the Creative Industries Council, reveals creative industries across the UK are driving local and national economic growth, identifying that local economies have grown their creative industries employment by an average of 11 per cent, twice as fast as other sectors (where local economies experienced, on average, 5.5 per cent of growth).

The 'Creative Nation' report estimates that:

  • If the UK creative industries keep growing at the same pace, they could create 900,000 new creative industries jobs by 2030
  • This could total 1,000 new creative industries jobs a week but three quarters will be concentrated in the top 10 areas, instead of nationwide

This fast growth partly reflects digital technologies which allow creative businesses to create content that can be easily exported worldwide, and demand for creative services from advertising to software and design in other sectors. In the future, creative jobs are likely to gain importance because they are harder to automate.

Find out more about the research findings here or read the full Creative Nation report

Matt Hancock, Secretary of State for Digital, Culture, Media and Sport, said: "This report confirms that we have creative talent spread right across the country and shows the sector is growing twice as fast as other industries outside of the capital. The government will do all we can, through our Industrial Strategy, to help our creative industries keep up this momentum."

Hasan Bakhshi, Executive Director of Creative Economy and Data Analytics at Nesta, said: Nesta’s research confirms that high entrepreneurship rates are boosting growth in creative industries like software and advertising right across the UK, not just in London and the South East.

“However, it also shows that if cities can increase the number of higher growth, scale-up creative businesses, the creative industries could make a dent in the UK’s productivity problem too. Providing the climate for such businesses to grow should be a top priority for local economic policymakers.” 

Nicola Mendelsohn, Industry Chair of the Creative Industry Council, said: “British creativity is world-renowned across a plethora of disciplines – from TV and film to media and advertising, from gaming and visual effects to music and art. What makes British creative industries unique is the diversity of the people that make it.

"And indeed, it’s thrilling to see that towns like Milton Keynes, Birmingham, Luton and Manchester are driving growth, entrepreneurship and innovation across the UK. These creative powerhouses are creating new jobs weekly and helping pave the way to reach one million new creative jobs by 2030.”

The Creative Nation map is available to view at


Article: Creative industries could boost economies and productivity