Soho - The World's Creative Hub

This report, by BOP Consulting, compiles a range of statistics that underline the contribution of London's Soho district to the UK creative economy. It includes data estimating that more than 20% of London's creative jobs are based in Soho, and that the area has won nearly 200 major creative awards in the last decade.

You can also watch this short film which celebrates the creativity of Soho, with contributions from leading UK figures in advertising, theatre, fashion, film and post-production.