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CITIB

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2022 CITIB Case: Publishing

UK publishing generates massive economic impact, with Harry Potter alone worth an estimated £4bn through books, entertainment, and tourism.

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The UK exports more books than any other country, with turnover of over £6 billion generating £3.8 billion in exports, reducing the UK’s trade deficit by 2.2%. It also flies the flag for British culture and language across the world. Read more about this global success story.

Image source: Publishers Association

2022 CITIB Case: Pact

Independent UK producers of TV, film and other entertainment formats have a strong international reputation and presence at industry events.

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Independent producers of UK screen entertainment have continued to attract international programmers and audiences. Download the case study to find out more about Pact's Export Accelerator and the UK Indies virtual market.

Image Info: Dreamhorse, Toni Collette, Alan David. Directed by Euros Lyn, 2020, Courtesy of Warner Bros.

2022 CITIB Case: Games

The United Kingdom Interactive Entertainment Association (Ukie) has delivered a comprehensive international trade programme to promote UK games.

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Ukie has also delivered a raft of inbound and outbound trade missions to the leading global markets for games including China,USA, Korea and mainland Europe. Added to this, Ukie builds and manages significant UK industry pavilions at the major games trade shows around the world.

Image info: Fall Guys, developed by Mediatonic.

2022 CITIB Case: Experiences

The Trans Studio project provides an example of repeat business due to the high regard in which UK expertise in the Experience Economy is held.

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Trans Studio is a large TV, retail and theme parks company in Indonesia. Whilst exhibiting at trade shows (including the IAAPA Asia Expo) in 2018, Simworx showcased a series of concepts for a new and unique idea. After having previously installed an attraction for Trans Studio, Bandung in 2011, the client was very interested in both the new idea and working with Simworx again. Download the case study to find out more.

2022 CITIB Case: Film & TV

The UK’s inward investment Film and High end Television (HETV) production sector has been experiencing substantial growth over the last five years.

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More content is being commissioned than ever, with a clear trajectory of growth forecast for screen content production in the UK in coming years. Private sector inward investment in new and expanded studio & stage space facilities has risen substantially, with the UK on track to nearly double its available stage space in the next three years.

2022 CITIB Case: Crafts

Tools to help crafts businesses export have been launched by the Crafts Council.

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In 2022, the Crafts Council designed and launched an International Toolkit, as a one-stop-shop to help makers and craft businesses be smart about selling and showcasing overseas. It is the result of consultation with BEISS, DIT, DCMS, HMRC, Trade Advisors, Craft organisations and industry experts.The toolkit is aimed at new exports; makers who have lost confidence in trading overseas; and UK craft businesses of any scale seeking up-to-date advice on the international export of craft.

The toolkit has achieved international recognition having been presented at the World Crafts Council’s Crafting Europe conference in Venice and Lisbon.

2022 CITIB Case: Advertising

At events worldwide, the UK Advertising Exports Group promotes UK advertising's international profile.

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With the the UK government, UKAEG has developed a strategic plan to focus on key markets through international events where, in combination with the government’s GREAT programme, UKAEG can collectively display the skills and creativity of the UK advertising industry.

As part of this strategy, the Advertising Association/UKAEG launched the world-leading UK House at SXSW 2021 showcasing the best of UK creativity virtually with partners such as UKRI, British Underground and DITMusic. Other events have included the Cannes Lions and the Shanghai International Advertising Festival and a variety of virtual showcases.

In 2023 and beyond, UKAEG plans to build on work with key markets such as the US, Europe and China and expand into new markets such as India, Middle East & North Africa, where there is a growing demand for work from UK advertising.

https://ukaeg.com/

2022 CITIB Case: Theatre

Theatre’s contribution to the UK’s soft power and international cultural projection is undeniable, if difficult to quantify.

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The world-leading UK Theatre sector is a key contributor to the exports of the creative industries, both in terms of economic benefit and soft power.In economic terms, the combined gross revenue of three UK led and originated productions – Phantom of the Opera, Mamma Mia! and Cats is over $13.6bn, exceeding that of the James Bond ($7.8bn) and Wizarding World (Harry Potter) ($9.7bn) film franchises.

Image info: The Phantom of the Opera, Killian Donelly as The Phantom and Lucy St Louis as Christine,©Johan Persson.

Barber & Osgerby

Founded in 1996, Barber & Osgerby produces work encompassing furniture, lighting and product design as well as art and architectural-scale projects.

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Barber & Osgerby is a world-renowned industrial design studio. Founded in 1996 by Edward Barber and Jay Osgerby, the studio produces work encompassing furniture, lighting and product design as well as art and architectural-scale projects. Their work is held in permanent collections around the world. Significant projects include the Vitra - Tip Ton chair (2011) and the London 2012 Olympic and Paralympic torch. Barber and Osgerby are also founders of Universal Design Studio and MAP.

Zaha Hadid Architects

Based in London, ZHA has redefined architecture for the 21st century with a repertoire of projects that have captured imaginations across the globe.

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Based in London for 40 years, ZHA has redefined architecture for the 21st century with a repertoire of projects that have captured imaginations across the globe. Enticingly contextual, each project combines an unwavering optimism for the future with concepts of connectivity and integration.

Collaborating with visionary clients, communities and industry experts on more than 60 on-going projects in 28 countries, ZHA’s hugely talented and dedicated teams of over 400 experienced professionals work with passion and commitment to honour Zaha Hadid’s legacy and deliver transformational projects across the globe.

Universal Design Studio

Using a bespoke approach for each client, rich in intellectual rigour and creativity, Universal create inspiring places with powerful visual impact.

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Universal Design Studio is an award winning architecture and interior design practice. It works internationally on boutique hotels, restaurants, retail spaces, workplaces, galleries and museums. Using a bespoke approach for each client, rich in intellectual rigour and creativity, Universal create inspiring places with powerful visual impact.

Brody Associates

Brody Associates is an innovative creative agency specialising in identity, typography and digital, established by Neville Brody.

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Brody Associates is an innovative creative agency specialising in identity, typography and digital, established by internationally renowned Creative Director Neville Brody. They collaborate with a truly international roster of clients from independents to blue chip.

Brody Associates’ approach is strategic, knowledge based, skilled and highly creative. Their project teams are deeply engaged with clients from appointment to completion. Careful project management throughout each project ensures expectations are met with time-frame precision and control of client budgets.

Adrian Fisher

Adrian Fisher Design is the world’s leading innovator and creator of mazes and team adventures of all kinds, full of challenges, discovery and fun.

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Adrian Fisher Design is the world’s leading innovator and creator of mazes and team adventures of all kinds, full of challenges, discovery and fun.

They have transformed the traditional idea of getting lost into state-of-the-art attractions, experiences and adventures, each with a compelling storyline.

Since 1979 their portfolio can be found at the world’s finest palaces, castles, visitor attractions, science centers, landscapes and city centres across 40 countries. Their 600 full-size mazes have set 8 Guinness world records, and won 2 gold medals for garden design.

Designwerk

Designwerk are world leaders in strategic brand communications, working with some of the biggest names in the global sports and leisure industries.

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Designwerk are world leaders in strategic brand communications, working with some of the biggest names and brands in the global sports and leisure industries.

They design a wide range of brand identities, awareness campaigns, publications, exhibition spaces, digital platforms, film promotions, and all forms of brand communication. Clients include organising committees, international federations, bidding cities, rights holders, marketing companies, sponsors, commercial partners and PR agencies.

BDP

Founded in 1961, BDP is a major international practice of architects, designers, engineers and urbanists. They create outstanding places for people.

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Founded in Preston, UK in 1961, BDP is a major international practice of architects, designers, engineers and urbanists. They create outstanding places for people. Working in interdisciplinary teams they produce integrated, holistic and sustainable solutions. Their cumulative depth of experience gives them leading edge expertise across a wide spectrum of sectors including heritage, health, education, workplace, retail, urbanism, housing, transport and leisure.

BDP now has studios across the world. These combine local knowledge with the vision, values and infrastructure of a major award winning practice.

Keith Williams Architects

Founded in 2001, Keith Williams Architects (KWA) is by reputation one of the UK’s leading architectural design practices.

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Founded in 2001, Keith Williams Architects (KWA) is by reputation one of the UK’s leading architectural design practices with a body of work which incorporates a series of exceptional high profile award winning projects for clients in both the private and public sectors.

Another Space

Another Space is a Studio that specialises in creating technically innovative, dynamic and spatial design.

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Based in London, but working globally, Another Space is a Studio established by the founders of United Visual Artists and d3 Technologies that specialises in creating technically innovative, dynamic spatial design.

Another Space challenges the status quo, mixing design and technology, experimentation and research whilst continuously innovating and surprising brands and consumers alike by creating one-of-a-kind experiences that bridge the digital and physical worlds, and that connect with audiences on a deep emotional level.

Rose

Rose are experts in helping organisations successfully connect with their audiences, by creating, repositioning and evolving world class brands.

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Rose has been selling the best of British design around the world since 1999. They are experts in helping organisations successfully connect with their audiences, by creating, repositioning and evolving world class brands.

Their work has been recognised by more than 100 major international creative awards, and they were runner-up to Apple as D&AD’s Most Awarded Design Agency 2014. The Design Week Creative Survey currently ranks Rose in the top 20 creative branding agencies in the UK.

Air Design

Air Design creates solutions for places that are relevant and engaging to their audiences, that people feel emotional connections with.

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Founded in 1998, Air Design is an award winning multi-disciplinary design consultancy.

The studio is in London and serves an international client base across Europe, the Middle East and Asia.

Air specialises in placemaking. Developing positioning strategies, brands, graphics, digital and printed communications, wayfinding signing and interior design for large mixed-use developments, retail, leisure, residential, hotels, museums, public spaces, towns and cities.

Haley Sharpe Design

hsd is an award-winning design consultancy with years of experience in the planning, design and production of interpretive and interactive attractions

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hsd, established in 1981, is an award-winning design consultancy with over 35 years of experience in the planning, design and production of interpretive and interactive visitor attractions. Their diverse portfolio includes social, historical and natural history museums, heritage buildings, children’s museums and science centres, as well as museum branding and wayfinding. Their projects range from bespoke community-curated exhibitions and temporary installations, to over 40 major international museums.

Embolden

Embolden is a communications agency which engages and connects people through creativity, innovation and the art of storytelling.

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Embolden is a communications agency which engages and connects people through creativity, innovation and the art of storytelling. Embolden means to instil with boldness. They do this for our clients every day. Their purpose is to make clients’ boldest communication mission a reality. They think big and act smart. This is achieved by creating stand-out moments through film, events and immersive digital technologies.

Smyle

Smyle is a leading creative agency with a wealth of experience in delivering a variety of different events in the UK and internationally.

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Smyle is a leading creative agency with a wealth of experience in delivering a variety of different events in the UK and internationally.

Home to brilliant people who are passionate about smart ideas, Smyle designs and deliver memorable, creative, brand-focused live events and media.

Smyle has won over 50 awards in the last 10 years, including UK Agency of the Year a record number of times in 2008, 2011, 2013 & 2016.

ES Global Ltd

Working on an international basis, ES Global provides project management, consultancy and a niche market main contractor service to the event industry

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Working on an international basis in the business sectors of ‘Culture, Media and Sport’, ES Global provides project management, consultancy and a niche market main contractor service to the event industry. The company has extensive experience of management, design, procurement, logistics, construction and the commercial aspects of delivering event focused projects. ES Global has ‘hands on’ experience of the technical aspects of live event delivery, specialising in staging, re-locatable structures and overlay infrastructure.

BAMM.tv

BAMM. tv serves as a full service digital consultancy, providing audio-visual planning, research and production facilities to key decision-makers.

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Drawing from a long experience in live music production, BAMM. tv serves as a full service digital consultancy, providing audio-visual planning, research and production facilities to key decision-makers in the broadcast, online and corporate sectors.

BAMM.tv team members collaborate intensively with clients, producing bespoke solutions through efficient workflows and cost-effective new technology.

Projects range from complete programming formats for broadcast and online distribution, to immersive experiences in real-world locations, to ad hoc videos.

Seymourpowell

Seymourpowell has a record of imagining and creating award winning designs and world-first innovation solutions which stretches back over 30 years.

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Seymourpowell are a design and innovation agency based in London, UK. They are a multidisciplinary group of design researchers, strategists, brand experts, product, UX, UI designers & makers who help companies plan and create integrated product and brand experiences.

Lumsden

As part of a collective network of like-minded people Lumsden undertake design consultancy projects, specifically focused on the design of shops.

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Lumsden is a highly acclaimed design agency, based in Clerkenwell, who are proven experts in the following specialisms - retail design, merchandise system design, retail strategy, visual merchandising and branding and graphics.

China Business Guide

This guide is designed to help UK exporters trade in the Chinese market.

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This guide produced by International Marketing Advisor in association with the China Britain Business Council and UK Trade & Investment is designed to help UK exporters trade in the Chinese market.

Farrells

Farrells have designed award-winning buildings and master plans throughout the world for over half a century.

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Farrells is an internationally recognised architect-planner. They have designed award-winning buildings and master plans throughout the world for over half a century, from the refurbishment of Grade-1 listed buildings in London to the tallest building in the world by a British architect in Shenzhen.

They believe design should always be informed by context and ‘place’. Architectural design grows organically, tailor-made to specific circumstances and community needs.

Sagittarius

Sagittarius is an award winning digital marketing agency that provides solutions for global clients to develop, promote and champion their brands.

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Sagittarius is a multi award winning digital marketing agency that provides solutions for global based clients to develop, promote and champion their brands.

With offices based in the UK and Internationally, the agencies expertise focus on delivering digital transformation solutions to provide clients with the power to analyse user data and behaviour, increase and convert online traffic, improve SEO results, increase ecommerce revenues and bring proven ROI to business.

Skylab

Skylab is a digital agency that specialises in digital strategy, websites and cloud applications.

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Skylab is a digital agency that specialises in digital strategy, websites and cloud applications. They create world class work for clients who want global visibility. Their solutions grow awareness, engagement, participation and revenue. They build long term trusted partnerships with clients, creating digital assets that build significant value and sustainable market share.

Tell them your goals and ideas and they will design and build your digital future.

Brandwave

Brandwave is an award winning, full-service marketing agency specialising in the sports market.

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Brandwave is an award winning, full-service marketing agency specialising in the sports market. Delivering on a global scale with some of the most successful brands in the industry, their strategic, creative and digital work is driven by their genuine passion for sport and the outdoors. They work closely with clients to create effective and unforgettable campaigns, which can be seen all over the world.

The Edge Picture Company

The Edge's clients have trusted them to tell their stories, by creating fresh ideas or by simply asking the right questions for over 25 years.

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The Edge is an international corporate film production company, with offices in the UK, Qatar and South Africa. They are a company of 65 people, motivated by a shared passion for film-making and driven by a single focus: To produce inspiring films that tell their clients’ stories in unforgettable ways.

ADCreative London

ADCreative supports a range of clients from global brands to smaller companies developing bespoke brand experiences.

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ADCreative London is a brand and creative company working with some of the world’s most famous brands. This multi-award winning agency was established in 1973 and has a senior management team of 12 supported by a young and dynamic creative team.

ADCreative supports a range of clients from global brands to smaller companies developing bespoke brand experiences.