- Factory 42’s mission is to make knowledge entertainment. We use our creative expertise, relationships and technology to push the boundaries of storytelling and take consumers to new worlds of enhanced reality. We use technology to solve problems, open people’s eyes and make learning fun
- Factory 42 is a recipient of one of the UK’s largest innovation grants and was one of just six UK tech businesses asked to showcase work to the PM at 10 Downing Street during London Tech Week 2020
- Current projects include a 5G powered Augmented Reality app inspired by the upcoming BBC series Green Planet and featuring Sir David Attenborough that will launch in early 2022.
- For Green Planet 5G AR Factory 42 brought together a consortium that will test and advance new 5G use cases by creating a ground-breaking augmented reality (AR) location-based experience for mobile phones - based on the BBC’s new series
- Powered by the 5G network provider EE and majority funded with R&D grant support from the Department of Culture Media and Sport, the ground-breaking app will use cutting edge tech to solve a real problem. It will inspire audiences to learn and become more engaged with the natural world - and to understand the vital importance of protecting it. It’s aimed at families, children - anyone interested in learning more about the extraordinary world of plants and their importance to us
- Using the revolutionary powers of 5G, for the first time, we will stream high-res holographic video of Sir David, scientifically accurate digital creatures and incredibly detailed plants & botanical wonders, to create a unique and immersive experience that entertains, educates and inspires. And that blows you away with its beauty
- You will feel like you are there with Sir David, as you traverse the globe with him using AR to witness and interact with rare and exotic plants, discover their incredible stories and through interactions, see biodiversity and ecosystems flourish
- These digital assets will enable us to showcase the power of current 5G networks leveraging increased bandwidth and capacity. And through an edge computing system design we will also showcase 5G networks of the future, using low latency, bandwidth and coverage improvements to prove how to deliver rich immersive and interactive experiences to large groups of users in congested locations - with the aim of commercial rollout one we have proved the concept
- We’re working with digital learning specialists to find ways to use ground-breaking tech to help audiences learn about plants in an entertaining and interactive way, while also getting active outdoors. Our final tests will coincide with the launch of Green Planet at the start of the BBC’s centenary year in 2022 and be followed with research shared with industry
- In 2022 Factory 42 plans to roll the experience out to international territories and close a Series A funding round to finance new experiences
- Being one of the CIC Ones To Watch will help raise our profile in the industry and support our ability to successfully raise investment
- Factory 42 is a multi award-winning immersive content studio behind the interactive VR experience Hold The World with Sir David Attenborough at London’s Natural History Museum and a range of other ground-breaking products.
