The Advertising Producers Association

The APA is the UK trade body for production, post production and VFX and editing companies making commercials.

Its objective is to create the best possible business environment for its members to operate in. APA provide standard contracts, production advice, recommended crew rates, advice on non standard contracts and copyright, disputes resolution, training, promotion and marketing members services and helping members to access new markets in the UK and internationally.

The APA helps provide a framework within which members can manage their key business relationships. The standard production agreement is the basis on which production companies are engaged by advertising agencies. Our work with the agencies association, the IPA, addresses production issues and enables us to help members resolve disputes.