Deal activity – still subdued but small signs of improvement

Just 42 UK deals took place in the marketing and media sector in Q3 2020; which fortunately is 14% up on Q2’s low point, but is still 36% down on Q1, and well below historical norms. Private equity continues to invest in the sector, accounting for over 40% of deals, and we saw the return of some of the largest global networks to the UK market. We remain hopeful of a further increase in deal-doing in the final months of the year.

View Moore Kingston Smith's analysis of Q3 2020 deal activity.