Model for CreaTech user experience published

New Model for Mapping CreaTech

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A new model for mapping innovations in the CreaTech space according to how they are experienced by people has been released in the run up to the CreaTech 2019 conference on June 11 (tickets still available).

The model was developed to help businesses, investors and entrepreneurs orient themselves in this fast-changing space and identify where the opportunities for growth and improved outcomes are arising from the interaction of creativity and technology.

The approach plots technologies and companies depending on whether their output is more actively or more passively experienced by individuals, and also whether their work generates a more emotional or a more functional response from people.

For example, immersive entertainment includes such technologies as augmented reality and virtual reality, whereas robotics and personalised tools are often considered to be more functional and more active as user experiences.

This thinking was used to organise sessions for CreaTech 2019 and forms part of the background to the 'Ones to Watch' report of 50 promising UK businesses and projects, published to co-incide with the flagship CreaTech conference.

There will be more discussion of the model and opportunities to network with companies featured in the 'Ones to Watch' report at CreaTech 2019.