Fashion Case: Positive Fashion

In 2019 the British Fashion Council continues to focus on its Positive Fashion initiative, a platform designed to celebrate industry best practice and encourage future business decisions to create positive change.

Positive Fashion is led by three strategic pillars:

Sustainability

Ethics – This pillar focuses on social, environmental and business governance to drive a more sustainable fashion future. A Positive Fashion committee of global brands, designer businesses and industry stakeholders gathers thought leadership and drives change through best practice.

Equality and Diversity

People – This pillar represents the people, from the product makers to the staff, students and models who pioneer fashion brands. The BFC takes the lead in setting the standards for an industry that strives to represent equality and diversity on the global stage. Championing the importance of every person in the sector as a vital and valuable part of the industry, entitled to be treated with respect and dignity.

Craftsmanship and Community

Community –  This pillar supports the community of talent, skills and craftsmanship that make the fashion industry. Initiatives are designed to develop connections and understanding between designers and manufacturers taking a holistic approach to the long term viability of the sector. This strand celebrates the wealth of talent and capability unique to British designer businesses.

Read more information on the BFC's work on positive fashion, including a timeline of developments.

At the Fashion Awards in December 2018, Dame Vivienne Westwood received the Swarovski Award for Positive Change, in recognition of her campaigning work on the environment and human rights and support for ethical fashion initiatives. Watch her acceptance speech.

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