Positive trend in media deals in 2022

Moore Kingston Smith’s deal tracker recorded 111 UK media and marketing services deals in Q1 2022, which is just under the 116 it reported on in the previous quarter.

It is, however, still far ahead of the volumes seen during the pandemic and is broadly on par with the same quarter in pre-pandemic 2019.Q1’s data reflects continued seller confidence and substantial buyer appetite, driven by the easing of lockdown measures, the strength of the UK economy and its swift return to pre-pandemic levels.

The pandemic led to a strategic reset for many businesses, now more focused on investing to thrive rather than simply survive.

The pursuit of growth is back on the agenda, with M&A the preferred strategic option to accelerate growth.

Read more analysis of media deals here.

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