NEWS: CreaTech draws Jaguar design guru & trade delegates

CreaTech attracts Jaguar guru, draws International trade delegates

Ian Callum, Director of Design at Jaguar Cars, is the latest addition to the programme for CreaTech 2018 (#CreaTech) on June 12th as part of London Tech Week. Download agenda.

Mr Callum has headed design at the iconic Jaguar brand for almost two decades, leading the design team on innovations such as the F-PACE, Jaguar’s first SUV, and the I-PACE, its first all-electric vehicle.

A recipient of the Minerva Medal, the highest accolade from the Chartered Society of Designers, Mr Callum was named as UK design’s most influential person by The Drum, the industry publication, in 2015.

At CreaTech 2018, which will explore how creativity and technology interact across industries, the designer will discuss how Jaguar Land Rover harnesses CreaTech in a joint session with Imagination, the automotive group’s creative agency. Book tickets now.

Also during the morning of CreaTech, delegates will learn the first details of two unique lists of businesses operating in the UK which use CreaTech to power their growth.

The lists of 100 names apiece will be published by the Creative Industries Council and TLA, the tech body. They are designed to highlight the UK’s potential to become an international CreaTech hub in collaboration with international partners and investors.

The event has already attracted several international delegates, including Indian Immersive Technologies companies, representatives of the Korean Creative Industries Forum, the Shanghai International Advertising Festival and US Women in Tech.

The unusual mixture of disciplines, business types and nationalities represented at CreaTech 2018 will create new opportunities to inform and network.

Other sessions during the first part of the conference include Dentsu Aegis, Facebook and Wieden + Kennedy presenting different takes on how creativity can drive success in a tech-led era.

In the afternoon the programme will focus more on innovation. Sessions include a presentation by Steven Chang, corporate VP of Ten Cent, the Chinese e-commerce giant, and a panel on the opportunities of creative disruption, featuring Jeremy Silver, CEO of Digital Catapult, the funding body, and Sarah Golding, the CEO of The & Partnership.

Other confirmed speakers include:

• ‚ÄçTim Davie, CEO BBC Worldwide
• The Rt. Hon. Matt Hancock MP, Secretary of State Department for Digital, Culture, Media & Sport
• Nicola Mendelsohn, CBE, Co-Chair Creative Industries Council & VP EMEA Facebook
• Stef Calcraft, Executive Chairman, Dentsu Aegis Network UK
• Julian Baker, Global Chief Creative Officer, Imagination
• Luke Scott, RSA Films

The full CreaTech programme will be available shortly.

The overall emphasis of the event will be on the opportunities and challenges for UK businesses of CreaTech collaborations worldwide.

Analysis has suggested that £36bn of Gross Value Added in the UK creative industries – about 43% of the total – could be attributed to CreaTech job roles. This figure is expected to increase as CreaTech is more widely used.

CreaTech 2018 will seek to:

• Further define the global proposition for UK CreaTech enterprises
• Accelerate CreaTech business models in different industries
• Catalyse international CreaTech partnerships

Secretary of State for Digital, Culture Media and Sport, Matt Hancock, said:

“Our creative industries are an economic and cultural powerhouse and this union with the technology sector will make sure they continue to thrive as we build a Britain fit for the future. This event is at the nexus of creative and digital industries and it is in this space where our bread will be buttered in the years to come. We are determined to ensure the UK cements its position as the most creative and innovative place on earth."

CreaTech 2018 takes place from 09.30 to 18.00 on June 12th at

Code Node
10 South Place
London
EC2M 7EB

Tickets are priced £150 (incl. VAT and booking fee)

Book tickets now.

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