IPA Effectiveness - Walkers 2012

While the years preceding 2008 had provided strong return on marketing investment for Walkers, Walkers were dissatisfied with just being good; they wanted to be great. Through the six campaigns that followed this model’s development, the return on investment for Walkers communication increased by 62% in four years.

Award: Gold
‍Company: PepsiCo UK
‍Brand: Walkers
‍Sector: Food
‍Agency: AMV BBDO
‍Country of origin: UK

Link to full case study

IPA