UK advertising impresses at Cannes Lions

The UK won 135 awards at the 2021 Cannes Lions International Festival of Creativity in an impressive display of creativity and expertise.

Forty-six UK advertising and marketing services companies won 135 awards, making the UK the leading winning territory in Europe and the second highest performing in the world behind the United States.

UK agencies won 11 Grands Prix at the 2021 Cannes Lions – 11 more than at the previous International Festival of Creativity in 2019, and four more than in 2018. Abbott Mead Vickers BBDO was the most awarded advertising agency and London-based agency AMV BBDO picked up the coveted Agency of the Festival award.

These results demonstrate the strength of UK advertising at a time when increasing evidence suggests the UK is set to recover strongly following the downturn caused by the global pandemic.

In order to build on the UK success at Cannes Lions, the UK Government and advertising industry have partnered to create a special online venue, UK House, which will feature networking and lead generation events in the second half of 2021 to celebrate the very best of UK creativity as awarded by Cannes Lions. In addition, the UK Advertising Export Group (UKAEG) will host virtual trade missions including networking sessions with regions such as China, Africa, North and South America.

The goal of UKAEG through UK House is to provide more British businesses with the chance to promote their services and to meet with potential international partners and buyers and to build on the outstanding success of British advertising at Cannes Lions.

For the latest information on events, visit UKAEG.

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