NEWS: 100 Years of effective UK advertising

celebrating 100 years of UK advertising

The Festival Of British Advertising celebrates the very best of British advertising creativity from the past 100 years.

The festival marks the cententary of the UK’s institute for the advertising profession – the IPA. A series of ticketed events w runs alongside an exhibition, celebrating different aspects of the industry and the individuals who helped build it.

Taking place at the Boilerhouse, Old Truman Brewery, Brick Lane, London, E1 6QL from March 9 to 12th of March 2017, the exhibition delves into the past, present and future of advertising from the earliest print ads to the latest virtual reality technology.

From the PG Chimps to the Smash Martians and the Cadbury’s drumming gorilla; from Lord Kitchener’s ‘Your Country Needs You’ to John Lewis’ Buster the boxer; these are the bright ideas and arresting images that captivated consumers and shaped cultural history. These were the ads around which a multi-million pound industry was built, helping make the UK the creative and effectiveness capital of the world.

More at http://adfest100.co.uk/